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Inbound Marketing - what is it?
As with all things there is always something more one can learn. Well, today I am reading and listening to articles about “Inbound Marketing”. So what is inbound marketing?
In simple terms its a way to get your customers to seek you out rather than you seeking them out. It’s about internet marketing really and how to use the internet to effectively market your business.
At the moment I’m listening to (and typing this…) an audio presentation about blogging. Seems to fit nicely as I’m typing this as a blog post.
The main point about business blogs is that you should be promoting your services thought talking about related items. It’s almost subliminal marketing in that if you’re writing is interesting to a group of your potential customers then dropping in a note about your products and services in a subtle way just increases the readers awareness of you, your company and your products & services.
The inbound marketing presentation I’m listening to says there are 4 components to a blog, The header, the side bar the main blog post and the comments. I’d never really thought about the comments on my blog as being part of the blog and certainly never thought that the comments could make my blog more interesting. But, now I think about it, it seems really obvious. If there are comments in a blog I tend to read them and check back with the blog post to see if the commenter has got the gist of the blog and then I usually comment if I think the blog OR the comments are inaccurate or just wrong.
Is the blog layout important? For the most part blogs have a header across the top then a left main column with a right side bar that is slimmer than the left main area.
I think this type of blog layout works really well as there is plenty of room for the blog posts and for some additional items in the side bar and your branding across the top.
one of the important things is that the information in your blog should be useful and accessible.
If you don’t have a blog and you’re wondering how all that works and need some help. Drop an email to info@rockpaperimage.co.uk and I’ll be happy to send you some really helpful hints and tips on what to do to get things going. Most importantly I’ll let you know things you should not do.
